Moving Image was conceived to offer a viewing experience with the excitement and vitality of a fair, while allowing moving image-based artworks to be understood and appreciated on their own terms. Participation is by invitation only. The newly formed Moving Image Curatorial Advisory Committee for Istanbul 2015 is inviting a selection of international commercial galleries and non-profit institutions to present single-channel videos, single-channel projections, video sculptures, and other larger video installations.

2011 yılında New York’taki Winkleman Gallery’nin ortaklarından Murat Orozobekov ve Edward Winkleman tarafından kurulan Moving Image, sanat fuarları gibi heyecan ve enerjiyle dolu atmosferlerde video sanatının kendi koşullarına göre değerlendirilmesini hedeflemektedir. Bu amaçla da, New York’ta The Armory Show ve Londra’da Frieze sanat fuarlarıyla eşzamanlı düzenlenmektedir.